FormaAtelier
Identity and digital storefront for an independent furniture studio.
- Sector
- Furniture design · Storefront
- Status
- Studio concept: an AuraNexas brief, not a client commission
- Built around
- The interface steps back so the material can lead.
01
The challenge
A furniture studio wants to sell online without losing the quiet, crafted feel of its physical showroom.
02
The approach
Build a restrained identity system first, then design a storefront where photography and materials lead and the interface steps back.
03
The work
A brand identity with typography and colour guidelines, and an editorial storefront featuring material close-ups and 3D product previews.
04
What to explore
The three interface moments and the live preview below show how "The interface steps back so the material can lead" plays out on screen.
The idea
The interface steps back so the material can lead.
- Moment 01
Material first
Close-up photography of wood, stone and fabric opens each product, before the price or the specs.
- Moment 02
Turn it in your hands
A 3D viewer lets visitors rotate a piece and inspect the joinery from any angle.
- Moment 03
A quiet system
One typeface, a restrained palette and generous space carry the identity from the logo to the checkout.
Interface
Move across the screen to tilt it
Services
- Branding & Identity
- UI/UX & Product Design
- E-commerce
- Creative & Content
Deliverables
- 01Logo & visual identity
- 02Brand guidelines
- 03Editorial storefront
- 043D product viewer
- 05Launch social creatives
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