NorthstarCommerce
A storefront and AI support layer for a growing online retailer.
- Sector
- E-commerce · Support automation
- Status
- Studio concept: an AuraNexas brief, not a client commission
- Built around
- Browsing should feel faster than searching.
01
The challenge
A growing online retailer has outgrown its template store: product discovery is slow, and the small team spends most of its day answering the same order and shipping questions.
02
The approach
Rebuild the shopping experience around fast browsing and clear product information, then route repetitive support questions to an assistant that can look up orders.
03
The work
A custom storefront with filtered catalogues and rich product pages, plus an AI support assistant connected to order data that escalates anything unusual to a person.
04
What to explore
The three interface moments and the live preview below show how "Browsing should feel faster than searching" plays out on screen.
The idea
Browsing should feel faster than searching.
- Moment 01
Filters that answer back
Every filter shows how many products remain before you tap it, so no one lands on an empty page.
- Moment 02
Product pages that pre-empt questions
Sizing, delivery and returns sit next to the price, where the support questions used to start.
- Moment 03
An assistant that knows when to stop
Order look-ups are handled automatically; anything unusual is passed to a person with the context attached.
Interface
Move across the screen to tilt it
Services
- E-commerce
- Web & Software Development
- AI & Automation
- Analytics, Growth & Strategy
Deliverables
- 01Storefront design & build
- 02Product page system
- 03AI support assistant
- 04Order-status integration
- 05Store analytics dashboard
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